Bobby Ruiz X Pendleton

The founder of Tribal Streetwear and an icon of SoCal culture, Bobby Ruiz is also a designer, a photographer, a curator, a father—and a lifelong fan of Pendleton. This collaboration is a celebration of that bond, bringing together a shared commitment to craft, authenticity, and culture.

WORN WITH PRIDE

For decades, Board Shirts have been treasured within Ruiz’s community: collected, passed down, and worn with pride. “The cream of your wardrobe is your Pendleton collection,” Ruiz says. “The feel, and the quality, the wool, the patterns. Everything that’s iconic about Pendleton has been appreciated with this community and this culture for decades.”

Heritage, Street Style, and the Art of Craftsmanship

The Bobby Ruiz x Pendleton collaboration blends cultural pride with timeless design. This collection is more than a meeting of two creative forces. It’s a reflection of shared values: craftsmanship, authenticity, and community. Bobby Ruiz, the founder of iconic streetwear label Tribal Gear, brings his roots in Chicano culture and lowrider legacy to Pendleton’s American-made wool. The result is a collection that speaks directly to those who know how much meaning a well-made shirt can carry.

Wool Board Shirts With Cultural Weight

At the center of the collection are Pendleton’s signature board shirts, reimagined through Bobby Ruiz’s bold and thoughtful design perspective. Each piece is made from 100% virgin wool, woven in Pendleton’s Northwest mills. Oversized plaids, throwback color palettes, and vintage-inspired details come together in shirts that are both wearable and collectible. These are not just wool shirts. They are garments with a purpose, deeply connected to the communities that wear them with pride.

Designed for Those Who Represent

In many Latin-X communities, board shirts are more than wardrobe staples. They are statements of identity. Styled with precision and intention, they're often worn buttoned to the top and paired with crisp trousers or denim. This collaboration honors that tradition, offering pieces that feel right at home at car shows, family gatherings, or everyday moments that deserve something extra.

From the first weave to the final stitch, every item in the Bobby Ruiz x Pendleton collection is built to reflect history, personality, and presence. Whether you’re collecting, styling, or simply appreciating the craft, these shirts carry more than just style. They carry legacy.